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Why Sherbz exists

Rediscover the city. Tell its story together.

Sherbz brings together people who care about Sherbrooke to make its businesses, stories and possibilities easier to discover.

Our mission is simple: to shine a light on what makes our city unique.

Sherbz brings together, highlights and helps you discover the businesses, the initiatives and the experiences that make the city come alive.

Portrait of Jacob Auger

“Sherbrooke innovates, creates and grows. Sherbz reflects the people who bring it to life and who shape the Sherbrooke of tomorrow, every day.”

Jacob AugerGraduate student in law and politics · Executive director and founder of Sherbz.
Portrait of Olivier Tremblay

“Sherbz is an opportunity to put my creativity to work for a project I believe in. I want to help build something new that brings people together and showcases Sherbrooke in a different light.”

Olivier TremblayBusiness administration student at the Université de Sherbrooke, specializing in marketing and business technologies · Board president and artistic director at Sherbz.
Portrait of Lou-Félix Bolduc

“Sherbz is a unifying project that showcases the wealth of our local community and lets me rediscover the city closest to my heart while sharing it with others. Above all, it is an opportunity to put my skills to work for a cause that matters.”

Lou-Félix BolducSecondary education student at the Université de Sherbrooke · Board vice-president and policy and procedures analyst at Sherbz.
Portrait of Laura Bolduc

“A region grows through its people, its businesses and its stories. Sherbz brings together ambition and love for a city to celebrate and shine a light on everyone who adds to its richness each day. Sherbrooke won me over, and Sherbz will be delighted to help you fall under its spell too!”

Laura BolducMaster’s candidate in administration, organizational intervention and change · Strategic development, Sherbz board.
Portrait of Xavier Duhamel

“For me, being part of Sherbz is an opportunity to showcase the potential of the city where I was born. Sherbrooke has always held a special place in my heart, and I feel fortunate to use my skills to give my city the visibility it deserves.”

Xavier DuhamelBusiness administration student at the Université de Sherbrooke, specializing in finance and taxation · Board treasurer and Sherbz finance director.
Portrait of Zachary Carrière

“I grew up on the South Shore, but Sherbrooke became my place. It made me want to get involved and give back to a dynamic city, rich with possibilities and driven by passionate people. With Sherbz, I am proud to help that energy keep growing, so others can find their place here too.”

Zachary CarrièreApplied politics graduating student at the Université de Sherbrooke and future public administration candidate at ENAP · Strategic planning coordinator.
Portrait of Marianne Hamel

“Sherbz lets me step outside my comfort zone, give my creativity room to speak and put everything I have learned through my experiences to work. It is also a chance to join a team that shares my ambition to help Sherbrooke shine. And what better way to rediscover the city where I grew up while introducing it to others?”

Marianne HamelBusiness administration student at the Université de Sherbrooke, specializing in entrepreneurship and business technology management · Bilingual · Social media and partner strategy.

The mission lives out in the city.

Start with the places, people and ideas already mapped by Sherbz.